PPC Expert Believes AdWords 100% Conversion Rate Possible
Rainmaker Demonstrates 100 Per Cent Conversion Rate
By Neil Farquharson
Recently, I had the pleasure of being in the audience during a live presentation by Alex Fender to a gathering of SEO professionals. Although the main theme of Alex’s presentation was how to A/B, split test web landing pages, I was intrigued by a statement he made about Conversion Rates. He said that by optimizing keywords, ads and landing pages in concert, it is possible to increase Conversion Rates to 100%.
I wasn’t the only person to notice this, and the audience asked several questions, prompting Alex to pull up some historical campaign data to prove his assertion. Later, I obtained a recording of his presentation and went back into AdWords to see the data for myself – and it was true.
Consequently, a few days later I invited Alex into our studio to ask him for more detail. I’ve posted that video here. Remember to click on the full-screen icon, and on the gear cog icon to select 1080P.
The PPC Rainmakers YouTube channel presents primers and interviews covering all elements of Analytics, Google AdWords, Bing Ads, Yahoo and Amazon, as well as more general topics such as SEO, SEM, and Conversions tracking.