About This Case Study: Penstar Power

This case study looks at Penstar Power, a utilities company based in Texas. It describes the limited success Penstar was having with pay-per-click online advertising prior to engaging the PPC Rainmakers agency. It outlines the activities carried out by Rainmakers, including assessing Penstar’s then existing search engine marketing campaign, agreeing objectives and scope, the methodology that Rainmakers used, and the results achieved.