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Does AdWords Work?

If you are asking the question “Does AdWords work?” If you are asking this question, it means that you do not know how powerful AdWords advertising is at growing companies. If you are in the U.S., then AdWords is the most powerful advertising tool to get customers. Facebook is awesome for B2C companies and sometimes […]

How to Create A Secure Password That Is Still Easy To Remember

Expert Gives Example Of A Secure Password That Employees Can Remember By Neil Farquharson   I love to study the follies of the human condition: how intelligent people sometimes do the silliest of things. For example, the police who searched the home of Adam Magee for a robber and, when finding no-one, declared the house […]

Google AdWords Expanded Text Ads (ETA) – Don’t Rush Too Fast

Sales Make Money – Clicks Cost Money Back in the Fall, Google announced the introduction of Expanded Text Ads (ETAs), almost doubling the number of text characters previously available to AdWords users. As illustrated above, we now have two fields of large text, up to 30 characters in length. Then below a homepage URL, we can […]

Pay-Per-Click PPC Advertising Continues to Evolve

  2016 Saw Major Changes In AdWords, Bing and Social Media Advertising The pay-per-click (PPC) industry seems to be changing all the time. Just last week we learned of Google AdWords’ addition of Automatic Call Extensions. In 2016 there were so many things happened that you may have missed some, so I’ve picked a few highlights. […]

Audience Lists Now Offered At AdWords Campaign Level

Up until now, applying audience lists such as those generated through remarketing lists for search ads (RLSA) and Customer Match had to be done for every single ad group. For campaigns with many ad groups, the set-up has been very time consuming. Now, for December, AdWords has given users the ability to apply audience lists […]

Happy Thanksgiving From The PPC Rainmakers Team

  At Thanksgiving, we at Funnel Science and PPC Rainmakers give thanks for all our blessings. We are especially thankful for the confidence that our customers have in us year after year.   We hope that, like us, you will be able to spend this special time with the people most precious to you. To […]

Experts Escaping From AdWords and Bing Ads for a Few days

  PPC Expert Decompresses From PPC, SEO and Analytics Working at a technology company, we spend most of our time looking at screens and analyzing data. Away from our desks, we are constantly checking our messages and social. My brand manager Neil Farquharson tells me it’s nearly impossible to pry his children’s eyes away from […]

State of Search Conference Bigger And Better Than Ever

SEO, PPC, Analytics, and Social Media Marketing Experts Descend On Dallas Today is the second day of the State of Search Conference, in Dallas Texas, and our man on site, Alex Fender, says the event is bigger and better than ever.   The 2016 conference is being hosted in  Gilley’s Honky Tonk in Dallas, a venue made […]

AdWords Testing Swipeable Carousel-Style Price Extensions

  AdWords Brings Ad Text Scroller To Mobile Price Extensions You may remember back in the summer, AdWords introduced price extensions: additional information is shown below mobile text ads, thus showcasing several services or products, and how much they cost. See the image below.   Now Google has announced that it is going a step further and is […]

AdWords and Analytics Experts Funnel Science Awarded Mobile Specialist Status by Google

SEO and PPC Experts Classed in Top 1% of Google AdWords Experts   PPC Rainmakers’ parent company, Funnel Science has been awarded Mobile Specialist status by Google Inc. This follows on from multiple other awards and company specializations from Google, including Google Premier Partner, Search, and Display Advertising Specialization. Regular readers of this blog know that […]