Increase your SEO and Conversion Rates

By Neil Farquharson

After posting this blog last week we were inundated with calls from mid-to-large size plumbing, HVAC and heating contractors. They were looking for PPC experts in Google Analytics, SEO, better Conversion Rates and all things pay-per-click (PPC). One of the recurring questions we heard was “What have you achieved for other contractors already?” In real-time, we were able to log into Analytics to show verifiable results for contractors in their own geographic regions. However, such was the response that I thought I’d put some actual screenshots into a new blog. Below, you’ll see I’ve hidden the names of the clients, however the data is 100% real. Let’s start with a mid size heating company.

 

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Above, you can see the increase in Clicks that this heating contractor has received in just a matter of days after beginning their PPC optimization program with PPC Rainmakers. The number of clicks has risen from 49 Clicks a day to 421 Clicks per day. That’s a 759% increase in clicks.

Next, have a look at the Conversion Rates for a larger plumbing contractor.

 

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This is a campaign directed at getting customers to call and book a service visit. Look at the Conversion Rates to the right of the image. Of the 49 potential customers who clicked on the plumbing advertisement, 15 customers booked call-outs. That’s an incredible 31% Conversion Rate. Also, note the percentage near the bottom right corner. That’s the average Conversion Rate for every campaign this plumber has – 18%. This means that almost one person in five who clicks on any of this plumber’s advertisements books a service visit. Wow!

Next up, here is a large, regional AC and heating company that is using Search Network All Features. All Features gives this client ad extensions that further raise the visibility and rankings of his PPC advertisements.

 

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Look at the customer acquisition cost here. For a per-campaign spend of only $1,155, our client got 32 Clicks, that turned into six major purchases. This works out at less than $200 per customer acquisition. Wouldn’t your company love to have an acquisition cost as low as this?

If you are a mid-to-large size plumbing, HVAC or heating contractor spending $10,000 or more per month in advertising, we guarantee to get you more quality leads, increased sales and greater profit margins.

Read more here.

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